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Ace: Building an AI Teammate for Every Fan

Jeremy Tripp · 12/23/2025

Thanks to Diana Barr at St. Louis Business Journal for the great write-up on the launch of Ace and where we’re taking it in 2026 and beyond. Our philosophy on fan experience technology is simple: • find moments of friction • remove them with thoughtful tech And whenever possible, we build it ourselves so we can uphold the standard our fans expect. Ace really comes into its own in 2026. There are layers of capability fans won’t fully discover until matches return. And no, AI tools like this are not for everyone. But for the fans who need them, they are transformative. Whether it’s convenience: “𝗔𝗰𝗲, 𝘄𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝗜 𝗳𝗶𝗻𝗱 𝘃𝗲𝗴𝗲𝘁𝗮𝗿𝗶𝗮𝗻 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗮𝗿 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝟭𝟬𝟬?” Or accessibility: “𝗔𝗰𝗲, 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗿𝗼𝗼𝗺 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄.” In those moments, Ace is 𝘌𝘝𝘌𝘙𝘠𝘛𝘏𝘐𝘕𝘎. The new year brings a fresh wave of capabilities we can’t wait to share. This is just the beginning. 🔗 https://lnkd.in/gtt78Zsk